Research: Chinese fashion brand - Nan Knits

Founded in 2021, Nan Knits is a knitwear brand that explores futuristic styles in the context of Asian culture, using the tensions of past, present and future to create new fashion pieces that combine high knitting skills. It also seeks to break the stereotypes of knitwear through the development of technology and the use of innovative materials. The combination of decorative elements, modern geometric divisions, futuristic material textures and rich colour combinations creates an unusual knitted fashion.

How to create a futuristic and technological look with knitting in the context of Asian culture? Nan Knits gives a good answer with its work. It crochets a unique subcultural futuristic look with a unique colour palette and style. I also learned from it that the knitting industry is making a continuous break from tradition to innovation.

As the direction of my current project is knit design and my design theme is set against the backdrop of contemporary Chinese culture. Nan knits is a good example of my project and I really like its branding style.

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